If you want to remain relevant and in touch with an increasingly mobile and Internet savvy client base, a website is an essential extension of your business and something no business can do without.  A website is a natural extension of both your Sales and Marketing platforms, enabling direct connection to potential clients and order intake without physically having to interact with the end consumer and during the recent turbulent times of COVID, companies without a well-designed or even no website, were impacted quite severely with many closing their doors never to reopen.

A website offers several distinct advantages:

  • An extension of your Sales force except that it’s promoting your brand and services 24/7
  • Increases sales
  • Good brand promotion
  • Makes a good lasting impression (if designed correctly)
  • Opens your business to a wider audience
  • Convenient for prospects and clients to review and place orders
  • Open 24/7 without restriction
  • Keeps your clients informed of important changes and special offers
  • Low cost marketing platform
  • Great for promotional events
  • Opens the door for good quality customer feedback

 

But the real hard fact is that an estimated 90% of purchases tend to start via a web search so if you don’t have a presence your effectively invisible.  The real question is, can you afford not to have an online presence especially in today’s market?